Capture Iowa is a campus photo project that showcases life of first-year students at the University of Iowa. These students share a unique perspective as they transition in to their educational careers and use social media to share their experiences. Capture Iowa gives students a chance to share their photos and highlight everything they love about the University. At the end of each year, dozens of photos that were submitted with #captureiowa are selected and showcased in the Capture Iowa display at Calvin Hall and the IMU's Kendall Gallery.
Capture Iowa is a relatively new program for the University. Since its start M+D worked to create a logo, posters, flyers, and buttons to target incoming students and generate the excitement of freshmen year.
The program offers a unique user experience by allowing participants to see Iowa through the "lens" of our UI students.
Liz Abramsohn, Art Direction
Krissy Dejmek, Graphic Design
Emii Le, Graphic Design
Melanie Slattery, Graphic Design
Shelby Cain, Marketing
Molly Ryan, Marketing
Jacob Varvel, Marketing Director
Office of Retention