Homecoming, 2013



Since 1912 countless Hawkeyes have celebrated Homecoming on the campus of the University of Iowa; homecoming is a century-long tradition.  In 2013 the University celebrated with the theme, Countless Hawkeyes, One Spirit, a week of celebration that bring students, staff, alumni, and community members together to celebrate what it means to be a Hawkeye.

Annually Homecoming offers events that encourage students to get involved. Some highlights are: Sports Night, Iowa Shout, Coronation, and Game Day. A popular long standing tradition is the Homecoming parade, featuring floats from local businesses and student organizations as well as special guests.  Each year, Homecoming honors current students who show leadership, academic excellence and demonstrate exemplary Hawkeye Spirit as the Homecoming King and Queen.

Our on-going collaboration with the Homecoming begins each year with the committee selecting a new slogan. With these words our department builds a theme that communicates spirit and excitement in support of homecoming programs. The focus of the campaign is to communicate the events available to students, alumni and the community while supporting the Hawkeye homecoming tradition. In 2013 all of the icons forming the "I" of Iowa were illustrated by student designer Austin Smoldt-Saenz. Each icon is a playful interpretation of the spirt of Iowa.

Homecoming buttons are a tradition in themselves in addition to Homecoming week.  They have become a collector’s item for Hawkeye enthusiasts around the world! This year's button featured a non-traditional rectangle shape. Check out the collection of buttons housed in the lobby of the Iowa House Hotel in the Iowa Memorial Union and our virtual archive here!

Credits:
Erin Fitzgerald, Art Direction
Austin Smoldt-Saenz, Graphic Design
Kristi Roehr, Marketing
Bret Gothe, Marketing Direction


Client:
Division of Student Life


Services Provided:
Website Posters Logos Photography T-Shirts Email Newsletters Flyers Buttons Digital Displays


Date Completed:
December, 2013