Cover photograph for MLK, Jr. Celebration of Human Rights Week 2012

Art Direction

Sarah Lenger

Graphic Design

Duncan Ross

Marketing Direction

Bret Gothe

Recognition of Dr. Martin Luther King, Jr.'s birthdate has been a tradition at The University of Iowa since 1969, and the national holiday has been observed through human rights programs since its inception in 1986. In 1990 the University initiated the Human Rights convocation program. The convocation has been an opportunity for serious thinking by all of us about issues of social justice, human rights, and world peace.

An official University holiday was designated in 1995 to provide an opportunity to engage the University community in a discussion of the human values that the King holiday epitomizes. These initial events have grown into a campus wide celebration that engages faculty, staff, students and community members to give lectures, discussions, and cultural arts presentations.

Annually we collaborate with the Human Rights Committee to create a campaign based on a selected MLK, Jr. quote. The quote often reflects current topics and issues revolving around social justice and human rights. The quote selected in 2012 was, "I was a drum major for JUSTICE, PEACE, and RIGHTEOUSNESS". The focus of the campaign is to bring awareness to these issues and give the University and it's people the chance to reflect. 

The culminating event of this year's campaign was a musical performance featuring drummers at the IMU that included student campus leaders and professionals  reading the, "I have a dream" speech. The event was a way to further engage students and staff in the community and allow them a moment of reflection.


Mediums: Website, Posters, Flyers, Buttons, Bookmarks, Digital Displays, Gallery Installation, Interactive Event
Clients: Division of Student Life
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