Art DirectionLiz Abramsohn
Graphic DesignLiz Abramsohn
Marketing DirectionBret Gothe
Website DesignBrandon Ewoldt
RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Over an 8-week period each spring, colleges across the United States and Canada report the amount of recycling and trash collected each week and are in turn ranked in various categories based on who recycles the most on a per capita basis, as well as which schools have the best recycling rate as a percentage of total waste and which schools generate the least amount of combined trash and recycling.
In 2014, our students, staff, and faculty carried the University of Iowa to a 2nd place finish—right behind Purdue. This was up from our 2013 5th place finish. Winning schools receive an award made out of recyclable materials, and win the right to host that category’s special traveling trophy for the coming year.
In 2013 M+D partnered with the office of Sustainability to create a campaign promoting Recyclemania, Help Herky Recycle. The Campaign, keeping in line with the competition initiatives was printed entirely on 40% recycled paper.
Mediums: Posters, Logos, Photography, Flyers, Digital Displays
Clients: University of Iowa Office of Sustainability