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Speak Out Iowa is a survey that was conducted by the University of Iowa to examine sexual misconduct occurring on campus, including sexual harassment, sexual violence, dating violence, and stalking. The survey aimed to assess UI students' perceptions of the campus climate regarding sexual misconduct, identify the incidence of sexual misconduct on the UI campus, and assess the students' perceptions of the UI's response to sexual misconduct.
Preventing sexual misconduct is a very important issue within the University of Iowa campus community. The information gathered from the survey is used to support the UI’s work to ensure a safe and healthy environment for the students and community. Responses to the survey were completely anonymous and all degree-seeking undergraduate, graduate, and professional students were encouraged to complete the survey.
The Speak Out Iowa survey was administered by the Sexual Misconduct Climate Survey Subcommittee of the Anti-violence Coalition and was sponsored by the Office of the Vice President for Student Life and the Chief Diversity Office. The UI is one of the first institutions in the country to use the Administrator-Researcher Campus Climate Collaborative (ARC3) survey. 2,683 students participated.
The marketing campaign for Speak Out Iowa centers around current students at the University of Iowa. These students were asked why they would Speak Out about issues surrounding sexual misconduct and their direct quotes were included in the materials. Students were also asked to bring props with them that reflect their involvement at UI. The goal of the campaign was to help all degree-seeking students make a connection to this issue and the importance of participating in the survey.
For this extensive campaign, Marketing + Design created the logo as well as several different types of promotional materials including informational fliers, table tents, and posters.